As a leading homegrown retail company in Malaysia, we take immense pride in our rich heritage and strong foundations that have guided our growth over the years. Established in 1985, we began our journey with a simple yet powerful vision — to provide high-quality products and exceptional customer service to the communities we serve. Over the years, this vision has evolved into a commitment to become a key player in Malaysia's retail industry.
From our humble beginnings, we have steadily expanded our presence across Peninsular Malaysia, earning a reputation for reliability and value. With a strong foothold in key regions such as the Central, Southern, East Coast, Perak, and Northern areas, we are proud to have established ourselves as a trusted name in retail, serving millions of customers and touching every corner of the nation.
Our diverse portfolio, which includes everything from hypermarkets and supermarkets to convenience stores, reflects our ability to adapt to changing market demands while staying true to our commitment to quality. Our strategic positioning in these regions has allowed us to effectively cater to the varied needs of customers across different communities, ensuring that we are always within reach, offering products and services that make a meaningful impact in everyday lives.
Through decades of growth, innovation, and a customer-centric approach, we have not only built a business but a lasting legacy that continues to thrive and evolve. Our ability to adapt to regional preferences, coupled with a nationwide network of outlets, positions us as a cornerstone in the retail sector, always striving to provide the best shopping experience for all Malaysians.
With our slogan "Jimat & Menyakinkan Anda", we are committed to providing high-quality products at competitive prices, ensuring that every customer experience is not only satisfying but memorable.